Seriously Rihanna is both "creepy" and "pretty" in her video "What Now." The simple visual focuses on the singer as she mopes in a sparse
warehouse space, possessed by her loneliness.
Rihanna shot the music video for "What Now" inside a warehouse in Phuket, Thailand on September 17, 2013, during a tour stop of the Diamonds World Tour. It was directed by Jeff Nicholas, Jonathan Craven, and Darren Craig from Uprising Creativity.
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