Lipton Tea manufacturer
wanted a new advertising
gimmick, so the senior
creative manager at the
advertising agency
decided to go to Rome to
see if he could persuade
the Pope to make a TV
commercial.
"We'll give you one
hundred thousand
pounds for a ten second
commercial." the
manager told the pontiff.
"All you have to say is:
'Give us this day our daily
tea'.''
''I'm sorry,'' replied the
Pope, ''but I can't do that.''
''Five hundred thousand?''
offered the manager.
''I'm afraid not,'' said the
Pope, solemnly.
''All right. One million
pounds. And that's our
very last offer.''
But still the Pope refused.
On his way back, the
disappointed manager
turned to his secretary
and said, ''It's odd that the
Pope refused to do a
commercial for tea. I
wonder how much the
Butterfield bread people
are giving him to say 'give us this day our daily
bread'.''
