1. Build a Website
The first thing you want to do is build a
website. Your website is your online storefront.
A well designed website is essential for your
business, whether you’re selling products or
offering services.
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#19,999
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2. Optimize For Mobile Having a website is
great but you want to make sure that it’s
optimized for mobile. To do that, you’ll want to
use responsive design. That means that your
site will automatically adjust when it senses the
type of device it’s being viewed on. When it
comes to mobile design, navigation should be
your main priority. Making sure your website
loads quickly is essential for a mobile user.
They want to see things quickly, especially if
they’re on the go. One way to guarantee
quicker loading times is to compress your
images. Because there is a higher chance of
your consumer being on the go when using
their phone, make sure that your business is
easy to find on mobile search engines by
utilizing an effective SEO strategy. You’ll want
to make sure that as much of your strategy
focuses on the local user. When they come to
your site, they’ll need to see your phone
number, address, logo, website URL, and a
short description of the company. Having as
much of these above the fold is going to give
you more foot traffic because they don’t have
to spend time searching for the information.
Having a good mobile site makes you more
memorable.
3, SOCIAL MEDIA MARKETING-- YOU CAN
MARKET YOUR BUSINESS ON SOCIAL
MEDIA LIKE, INSTAGRAM, TWITTER,
WHATSAPP, PING, LINKEDIN, FACEBOOK.
CREATE A PAGE ON,FACEBOOK, OR
GO,FOR GOOGLE ADS.
4. SEO
SEO requires a strong mix of many tactics
such as web design, technical on page SEO,
PR, content creation, link building, social
media,claiming local listings and much more.
As a small business I would focus on some of
the basics such as quality web design, a blog
for content creation, social media, and local
listings.
Claiming all your local listing sites like Google
Places is critical for local search, which is a
cornerstone. One thing to remember is that
Google has reduced its “Local Pack” from
seven listings to three, so you need to make
sure that you’re ranked well.
5. Start a Blog
Small businesses should take the time and
effort to have a blog. This type of content will
not only generate more leads but it will also
give your consumers more to look at more
frequently and drive more traffic to your site.
Consumers don’t necessarily just search the
web to buy things.
They also go to look for more information on a
specific product or service. Having a website
that has general information is a great start but
it might not be the selling point that your
consumers need to buy.
Blogs are a great place to provide extra
content, find your customers, build
relationships with your customers, position
your value and in the end, generate sales.
A great tip to ensure your blog is reaching the
right audiences is to add a share button to
your posts.
When a consumer shares your post, like-
minded followers will see it and go back to
your site! It has been found that 60 percent of
consumers, upon reading a small business’
blog, come away with a heightened feeling of
positivism about that business.
Blog Statistics
1. Small businesses with blogs generate
126% more leads.
2. 81% of US consumers trust advice and
information from blogs.
3. 61% of US consumers have made a
purchase based on a blog post.
4. 14% of bloggers earn a salary through
blogging.